Monthly Customer Survey Report

Looking back at our first month running the surveys it is evident they have become a fantastic tool to gain information on our customers experience at the London auctions. Using the short questionnaires not only has it enabled us to collect 541 surveys it has allowed us to engage with our clientele on a one to one basis. By doing so we have used your feedback to help us improve the company and also to strengthen our relationship with you the customer.

Survey Statistics -

• 82% came to a auction for the first time, 18% had been to a previous Coopers Auction.
• 74% would recommend us to family and friends, 22% maybe, compared to 4% who said no.
• 71% said they would return to a future auction, 28% maybe, just 1% said they would not return.
• 86% rated us above 7-10 on their overall experience with 25% giving us 10/10. 

The areas were we received some great feedback on the following -

• Very professional staff who were well organised, approachable and extremely helpful.
• Auctioneer Alan Cooper's entertaining and lighthearted approach. 
• Many customers head home with bargain deals but also some gain fantastic investment items with good long term returns. 
• The overall experience for a first time visitor.

The feedback we received on areas for improvement -

• More Electrical Items & More Bags - We have currently got a large amount of bags and electrical products scheduled to arrive that will be auctioned in the coming months.
• Have Set Lots - The reason we do this as it is impossible to auction each and every item we have due to the scale of the stock involved and the time allocated to do so at each event. By using the priority request system it enables an item anyone is interested in to be brought up on stage to be auctioned therefore saving time on items that will properly not sell. 
• More Advertisements And Information On The Company - This is an area that we are looking at expanding and are currently addressing this with a large amount of time being dedicating to improving our social media structure to give regular information on up and coming auctions and also on previous events.    
• More Support From Staff - This is something we have already addressed, at each auction we now try to have at least one member of the Cooper's team available on the room floor at all times to interact and engage with customers, deal with requests and general queries. 

Following the monthly review we will continue to welcome all feedback at future events, so keep an eye out for our members of staff with the handheld tablets, grab one and help us increase the already excellent Cooper Fine Art Auctions customer experience.

Take Care

Coopers Auction Survey Team